Privacy policy

The person responsible for data processing is: Erdem Güner Lohmühlenstr. 65 12435 Berlin

hallo@applepie.berlin

Thank you for your interest in our online store. The protection of your privacy is very important to us. Below we inform you in detail about the handling of your data.

  1. ACCESS DATA AND HOSTING

You can visit our websites without providing any personal information. Each time you access a website, the web server only automatically saves a so-called server log file, which contains, for example, the name of the requested file, your IP address, the date and time of the access, the amount of data transferred and the requesting provider (access data) and documents the access. This access data is evaluated solely for the purpose of ensuring trouble-free operation of the site and improving our services. This serves to protect our legitimate interests in the correct presentation of our offer, which outweigh our interests in the context of a balancing of interests in accordance with Art. 6 para. 1 p. 1 lit. f DSGVO. All access data is deleted no later than seven days after the end of your visit to the site.

1.1 HOSTING

The services for hosting and displaying the website are partly provided by our service providers as part of processing on our behalf. Unless otherwise explained in this privacy policy, all access data as well as all data collected in forms provided for this purpose on this website are processed on their servers. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this Privacy Policy.

Our service providers are located and/or use servers in the USA and in other countries outside the EU and the EEA. For these countries, there is no adequacy decision by the European Commission. Our cooperation with them is based on standard data protection clauses of the European Commission.

Our service providers are located and/or use servers in the following countries for which the European Commission has established an adequate level of data protection by decision: Canada

Our service providers are located and/or use servers in the following countries for which the European Commission has established by decision an adequate level of data protection: Canada

1.2 CONTENT DELIVERY NETWORK

For the purpose of a shorter loading time, we use a so-called Content Delivery Network ("CDN") for some offers. With this service, content, e.g. large media files, are delivered via regionally distributed servers of external CDN service providers. Therefore, access data is processed on the servers of the service providers. Our service providers work for us within the framework of order processing. Our service providers are located and/or use servers in countries outside the EU and the EEA. There is no adequacy decision of the European Commission for these countries. Our cooperation with them is based on standard data protection clauses of the European Commission. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this Privacy Policy.

  1. DATA PROCESSING FOR THE EXECUTION OF THE CONTRACT AND FOR CONTACTING US

2.1 DATA PROCESSING FOR THE EXECUTION OF THE CONTRACT

For the purpose of contract processing in accordance with Art. 6 para. 1 p. 1 lit. b DSGVO, we collect personal data if you provide it to us voluntarily as part of your order. Mandatory fields are marked as such, because in these cases we need the data to process the contract and we cannot send the order without their information. Which data is collected can be seen from the respective input forms.

Further information on the processing of your data, in particular on the transfer to our service providers for the purpose of order, payment and shipping processing, can be found in the following sections of this privacy policy. After complete processing of the contract, your data will be restricted for further processing and deleted after expiry of the retention periods under tax and commercial law in accordance with Art. 6 para. 1 p. 1 lit. c DSGVO, unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 p. 1 lit. a DSGVO or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

Merchandise management system

For order and contract processing, we use merchandise management systems of external service providers. Our service providers work for us within the framework of order processing. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this privacy policy.

2.2 CUSTOMER ACCOUNT

Insofar as you have given your consent to this in accordance with Art. 6 para. 1 p. 1 lit. a DSGVO by deciding to open a customer account, we will use your data for the purpose of opening a customer account as well as for storing your data for further future orders on our website. Deletion of your customer account is possible at any time and can be done either by sending a message to the contact option described in this privacy policy or by using a function provided for this purpose in the customer account. After deletion of your customer account, your data will be deleted, unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 p. 1 lit. a DSGVO or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this statement.

2.3 CONTACTING US

In the context of customer communication, we collect personal data to process your inquiries in accordance with Art. 6 para. 1 p. 1 lit. b DSGVO if you voluntarily provide us with this data when contacting us (e.g. via contact form or e-mail). Mandatory fields are marked as such, since in these cases we absolutely need the data to process your contact. Which data is collected can be seen from the respective input forms. After complete processing of your request, your data will be deleted unless you have expressly consented to further use of your data pursuant to Art. 6 (1) p. 1 lit. a DSGVO or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this statement.

  1. DATA PROCESSING FOR THE PURPOSE OF SHIPMENT PROCESSING

For the purpose of fulfilling the contract in accordance with Art. 6 para. 1 p. 1 lit. b DSGVO, we pass on your data to the shipping service provider commissioned with the delivery, insofar as this is necessary for the delivery of ordered goods.

TRANSFER OF DATA TO SHIPPING SERVICE PROVIDERS FOR THE PURPOSE OF SHIPPING NOTIFICATION

If you have given us your express consent to do so during or after your order, we will pass on your e-mail address and telephone number to the selected shipping service provider on the basis of this consent in accordance with Art. 6 (1) p. 1 lit. a DSGVO, so that the shipping service provider can contact you before delivery for the purpose of delivery notification or coordination. The consent can be revoked at any time by sending a message to the contact option described in this privacy policy or directly to the shipping service provider at the contact address listed below. After revocation, we will delete your data provided for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

Hermes Germany GmbH Essener Street 89 D-22419 Hamburg Germany

DHL Parcel GmbH Sträßchensweg 10 53113 Bonn Germany

General Logistics Systems Germany GmbH & Co. OHG GLS Germany-Strasse 1 - 7 DE-36286 Neuenstein Germany

United Parcel Service Germany S.à r.l. & Co. OHG Görlitzer Street 1 41460 Neuss Germany

DPD Germany GmbH Wailandtstrasse 1 63741 Aschaffenburg Germany

  1. DATA PROCESSING FOR PAYMENT HANDLING

When processing payments in our online store, we work with these partners: technical service providers, credit institutions, payment service providers.

4.1 DATA PROCESSING FOR TRANSACTION PROCESSING

Depending on the selected payment method, we pass on the data necessary for processing the payment transaction to our technical service providers, who work for us within the framework of order processing, or to the commissioned credit institutions or to the selected payment service provider, insofar as this is necessary for processing the payment. This serves the fulfillment of the contract according to Art. 6 para. 1 p. 1 lit. b DSGVO. In some cases, the payment service providers collect the data required for processing the payment themselves, e.g. on their own website or via a technical integration in the ordering process. In this respect, the privacy policy of the respective payment service provider applies. If you have any questions about our payment processing partners and the basis of our cooperation with them, please use the contact option described in this privacy policy.

4.2 DATA PROCESSING FOR THE PURPOSE OF FRAUD PREVENTION AND OPTIMIZATION OF OUR PAYMENT PROCESSES.

Where applicable, we provide our service providers with additional data, which they use together with the data necessary for processing the payment as our processors for the purpose of fraud prevention and optimization of our payment processes (e.g., invoicing, processing of contested payments, accounting support). Pursuant to Art. 6 (1) p. 1 lit. f DSGVO, this serves to protect our legitimate interests in our protection against fraud or in efficient payment management, which outweigh our interests in the context of a balancing of interests.

4.3 IDENTITY AND CREDIT CHECK WHEN SELECTING KLARNA PAYMENT SERVICES

Klarna direct debit, purchase on account via Klarna, Klarna installment purchase. If you choose to use the payment services of Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter referred to as Klarna), we ask for your consent pursuant to Art. 6 (1) p. 1 lit. a DSGVO that we may transmit the data necessary for the processing of the payment and an identity and credit check to Klarna. In Germany, the credit agencies mentioned in the privacy policy https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy of Klarna may be used for the identity and credit check. Klarna uses the information received about the statistical probability of non-payment for a weighed decision on the establishment, implementation or termination of the contractual relationship. You can revoke your consent at any time by sending a message to the contact option mentioned in this privacy policy. This may result in us no longer being able to offer you certain payment options. You can also revoke your consent to this use of personal data at any time vis-à-vis Klarna.

4.4 IDENTITY AND CREDIT CHECK WHEN CHOOSING BILLPAY PAYMENT SERVICES (OPERATED BY KLARNA BANK AB)

If you choose to use the payment services provided by Klarna Bank AB (publ.), Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter referred to as BillPay), we ask for your consent pursuant to Art. 6 (1) sentence 1 lit. a DSGVO that we may transfer the data necessary for the processing of the payment and an identity and credit check to Billpay. In Germany, the credit agencies mentioned in the privacy policy of Billpay https://www.billpay.de/de/agb-de/ may be used for the identity and credit check. Billpay uses the information received about the statistical probability of a payment default for a weighed decision about the establishment, implementation or termination of the contractual relationship. You can revoke your consent at any time by sending a message to the contact option mentioned in this privacy policy. This may result in us no longer being able to offer you certain payment options. You can also revoke your consent to this use of personal data at any time vis-à-vis BillPay.

4.5 IDENTITY AND CREDIT CHECK WHEN SELECTING PURCHASE ON ACCOUNT VIA PAYONE

If you choose the payment method purchase on account (offered via PayOne GmbH, Lyoner Str. 9, 60528 Frankfurt a. M., Germany (hereinafter PayOne)), we ask for your consent pursuant to Art. 6 (1) sentence 1 lit. a DSGVO that we may transmit to PayOne the data necessary for processing the payment and an identity and credit check. In Germany, the credit agencies named in the PayOne data protection declaration https://a.storyblok.com/f/64176/x/b6e0586777/payone-information-zu-datenverarbeitung-gemass-art-13-dsgvo-0220-1.pdf may be used for the identity and credit check. PayOne uses the information received about the statistical probability of a payment default for a weighed decision about the establishment, implementation or termination of the contractual relationship. You can revoke your consent at any time by sending a message to the contact option mentioned in this privacy policy. This may result in us no longer being able to offer you certain payment options.

  1. ADVERTISING BY E-MAIL

5.1 E-MAIL NEWSLETTER WITH REGISTRATION AND NEWSLETTER TRACKING

If you subscribe to our newsletter, we will use the data required for this purpose or separately provided by you to send you our e-mail newsletter on a regular basis based on your consent pursuant to Art. 6 (1) p. 1 lit. a DSGVO. Unsubscribing from the newsletter is possible at any time and can be done either by sending a message to the contact option described below or via a link provided for this purpose in the newsletter. After unsubscribing, we will delete your e-mail address from the list of recipients, unless you have expressly consented to further use of your data pursuant to Art. 6 (1) p. 1 lit. a DSGVO or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this statement.

We would like to point out that we evaluate your user behavior when sending the newsletter. For this purpose, we also analyze your interaction with our newsletter by measuring, storing and evaluating opening rates and click-through rates for the purpose of designing future newsletter campaigns ("newsletter tracking").

For this evaluation, the emails sent contain single-pixel technologies (e.g., so-called web beacons, tracking pixels) that are stored on our website. For the evaluations, we link in particular the following "newsletter data".

  • the page from which the page was requested (so-called referrer URL),
  • the date and time of the request,
  • the description of the type of web browser used,
  • the IP address of the requesting computer,
  • the e-mail address,
  • the date and time of registration and confirmation

and the single-pixel technologies with your e-mail address or your IP address and, if applicable, an individual ID. Links contained in the newsletter may also contain this ID.

If you do not wish to receive newsletter tracking, it is possible to unsubscribe from the newsletter at any time - as described previously.

The information will be stored as long as you have subscribed to the newsletter.

5.2 NEWSLETTER DISPATCH

The newsletter and the newsletter tracking described above may also be sent by our service providers as part of processing on our behalf. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this Privacy Policy.

Our service providers are located and/or use servers in the USA. There is no adequacy decision for the USA from the European Commission. Our cooperation with them is based on standard data protection clauses of the European Commission.

  1. COOKIES AND OTHER TECHNOLOGIES

6.1 GENERAL INFORMATION

In order to make visiting our website attractive and to enable the use of certain functions, we use technologies including so-called cookies on various pages. Cookies are small text files that are automatically stored on your terminal device. Some of the cookies we use are deleted at the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your end device and allow us to recognize your browser the next time you visit (persistent cookies). We use such technologies that are absolutely necessary for the use of certain functions of our website (e.g. shopping cart function). Through these technologies, IP address, time of visit, device and browser information as well as information about your use of our website (e.g. information about the contents of the shopping cart) are collected and processed. This serves, within the framework of a balancing of interests, overriding legitimate interests in an optimized presentation of our offer in accordance with Art. 6 para. 1 p. 1 lit. f DSGVO.

In addition, we use technologies to fulfill the legal obligations to which we are subject (e.g. to be able to prove consent to the processing of your personal data) as well as for web analysis and online marketing. For more information on this, including the respective legal basis for data processing, please see the following sections of this Privacy Policy.

You can find the cookie settings for your browser at the following links: Microsoft Edge™ https://support.microsoft.com/de-de/help/4027947/microsoft-edge-delete-cookies / Safari™ https://support.apple.com/de-de/guide/safari/sfri11471/12.0/mac/10.14 / Chrome™ https://support.google.com/chrome/answer/95647?hl=de&hlrm=en / Firefox™ https://support.mozilla.org/de/products/firefox/protect-your-privacy/cookies / Opera™ https://help.opera.com/de/latest/web-preferences/#cookies.

Insofar as you have consented to the use of the technologies pursuant to Art. 6 para. 1 p. 1 lit. a DSGVO, you may revoke your consent at any time by sending a message to the contact option described in the privacy policy. Alternatively, you can also access the following link: applepie.berlin. If you do not accept cookies, the functionality of our website may be limited.

6.2 COOKIEBOT CONSENT MANAGEMENT PLATFORM

On our website, we use Cookiebot to inform you about the cookies and the other technologies we use on our website, as well as to obtain, manage and document your consent to the processing of your personal data by these technologies, if required. Pursuant to Art. 6 (1) p. 1 lit. c DSGVO, this is necessary to fulfill our legal obligation under Art. 7 (1) DSGVO to be able to prove your consent to the processing of your personal data, to which we are subject. Cookiebot is an offering of Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark, which processes your data on our behalf. After you submit your cookie declaration on our website, Cookiebot's web server stores your anonymized IP address, the date and time of your declaration, browser information, the URL from which the declaration was sent, information about your consent behavior, and an anonymous random key. In addition, a cookie is used that contains the information about your consent behavior and the key. Your data will be deleted after twelve months, unless you have expressly consented to further use of your data pursuant to Art. 6 (1) p. 1 lit. a DSGVO or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

  1. USE OF COOKIES AND OTHER TECHNOLOGIES FOR WEB ANALYSIS AND ADVERTISING PURPOSES.

Insofar as you have given your consent to this in accordance with Art. 6 (1) p. 1 lit. a DSGVO, we use the following cookies and other technologies from third-party providers on our website. After the end of the purpose and the end of the use of the respective technology by us, the data collected in this context will be deleted. You can revoke your consent at any time with effect for the future. Further information on your revocation options can be found in the section "Cookies and other technologies". For more information including the basis of our cooperation with the individual providers, please refer to the individual technologies. If you have any questions about the providers and the basis of our cooperation with them, please use the contact option described in this Privacy Policy.

7.1 USE OF ADOBE SERVICES FOR WEB ANALYTICS AND ADVERTISING PURPOSES

We use technologies provided by Adobe Systems, Software Ireland Limited, Ireland, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Ireland ("Adobe") as described below. The information automatically collected by Adobe technologies about your use of our website is generally transmitted to and stored on a server operated by Adobe, Inc, 345 Park Avenue San Jose, CA 95110-2704, USA. For the USA, there is no adequacy decision of the European Commission. Our cooperation is based on standard data protection clauses of the European Commission. If your IP address is collected via Adobe technologies, it will be shortened or completely replaced by a generic IP address before being stored on Adobe servers by activating appropriate settings.

ADOBE FONTS

For the uniform presentation of content on our website, data (IP address, time of visit, device and browser information) is collected by the script code "Adobe Fonts", transmitted to Adobe and subsequently processed by Adobe. We have no influence on this subsequent data processing. The data processing takes place on the basis of an agreement between jointly responsible parties pursuant to Art. 26 DSGVO.

7.2 USE OF GOOGLE SERVICES FOR WEB ANALYTICS AND ADVERTISING PURPOSES.

We use the technologies outlined below from Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). The information automatically collected by Google technologies about your use of our website is usually transmitted to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and stored there. For the USA, there is no adequacy decision of the European Commission. Our cooperation with them is based on standard data protection clauses of the European Commission. If your IP address is collected via Google technologies, it is shortened by activating IP anonymization before being stored on Google's servers. Only in exceptional cases will the full IP address be transmitted to a Google server and shortened there. Unless otherwise specified for the individual technologies, the data processing is based on an agreement concluded for the respective technology between jointly responsible parties in accordance with Art. 26 DSGVO. Further information on data processing by Google can be found in Google's privacy policy https://policies.google.com/privacy?hl=de.

GOOGLE ANALYTICS

For the purpose of website analysis, Google Analytics automatically collects and stores data (IP address, time of visit, device and browser information, and information about your use of our website), from which usage profiles are created using pseudonyms. Cookies may be used for this purpose. As a matter of principle, your IP address will not be merged with other data from Google. Data processing is carried out on the basis of an order processing agreement by Google.

For the purpose of optimized marketing of our website, we have activated the data release settings for "Google products and services". This allows Google to access the data collected and processed by Google Analytics and subsequently use it to improve Google services. Data sharing with Google under these data sharing settings is based on an additional agreement between responsible parties. We have no influence on the subsequent data processing by Google.

For the creation and execution of tests, we also use the Google Analytics Google Optimize extension function.

For the purpose of optimized marketing of our website, we use the so-called User ID function. With the help of this function, we can assign a unique, permanent ID to your interaction data of one or more sessions on our online sites and thus analyze your user behavior across devices and sessions.

For web analysis, the Google Analytics Google Signals extension function enables so-called "cross-device tracking". Insofar as your internet-enabled devices are linked to your Google account and you have activated the "personalized advertising" setting in your Google account, Google can generate reports on your usage behavior (esp. cross-device user numbers), even if you change your terminal device. A processing of personal data by us does not take place in this respect, we only receive statistics generated on the basis of Google Signals.

For web analysis and advertising purposes, the extension function of Google Analytics enables the so-called DoubleClick cookie to recognize your browser when you visit other websites. Google will use this information to compile reports on website activity and to provide other services related to website usage.

GOOGLE ADSENSE

Our website markets space for third-party ads through Google AdSense. These ads are displayed to you in various places on this website. Via the so-called DoubleClick cookie, the display of interest-based advertising is made possible by the collection and processing of data (IP address, time of visit, device and browser information, and information about your use of our website) and the automatic assignment of a pseudonymous UserID, which is used to determine interests based on visits to this and other websites.

GOOGLE ADS

For advertising purposes in Google search results as well as on third-party websites, the so-called Google Remarketing Cookie is set when you visit our website, which automatically enables interest-based advertising by collecting and processing data (IP address, time of visit, device and browser information as well as information about your use of our website) and by means of a pseudonymous CookieID and based on the pages you visit. Data processing beyond this only takes place if you have activated the "personalized advertising" setting in your Google account. In this case, if you are logged in to Google while visiting our website, Google uses your data together with Google Analytics data to create and define target group lists for cross-device remarketing.

For website analysis and event tracking, we measure your subsequent usage behavior via Google Ads Conversion Tracking if you have reached our website via an advertisement from Google Ads. For this purpose, cookies may be used and data (IP address, time of visit, device and browser information, and information about your use of our website based on events specified by us, such as visiting a website or subscribing to a newsletter) may be collected, from which usage profiles are created using pseudonyms.

GOOGLE MAPS

For the visual presentation of geographical information, Google Maps collects data about your use of the Maps functions, in particular the IP address and location data, transmits it to Google and subsequently processes it by Google. We have no influence on this subsequent data processing.

GOOGLE RECAPTCHA

For the purpose of protection against misuse of our web forms as well as against spam by automated software (so-called bots), Google reCAPTCHA collects data (IP address, time of visit, browser information as well as information about your use of our website) and carries out an analysis of your use of our website by means of a so-called JavaScript as well as cookies. In addition, other cookies stored by Google services in your browser are evaluated. No personal data is read or stored from the input fields of the respective form.

GOOGLE FONTS

For the uniform presentation of the content on our website, data (IP address, time of visit, device and browser information) is collected by the script code "Google Fonts", transmitted to Google and subsequently processed by Google. We have no influence on this subsequent data processing.

YOUTUBE VIDEO PLUGIN

To integrate third-party content, data (IP address, time of visit, device and browser information) is collected via the YouTube video plugin in the extended data protection mode used by us, transmitted to Google and subsequently processed by Google only when you play a video.

7.3 USE OF FACEBOOK SERVICES FOR WEB ANALYSIS AND ADVERTISING PURPOSES

USE OF FACEBOOK PIXEL

We use the Facebook Pixel as part of the technologies of Facebook Ireland Ltd https://de-de.facebook.com/facebookdublin/., 4 Grand Canal Square, Dublin 2, Ireland ("Facebook") outlined below. The Facebook Pixel automatically collects and stores data (IP address, time of visit, device and browser information, and information about your use of our website based on events specified by us, such as visiting a website or subscribing to a newsletter), from which usage profiles are created using pseudonyms. In addition, as part of the so-called extended data matching, information is collected and stored hashed for matching purposes, with which individuals can be identified (e.g. names, e-mail addresses and telephone numbers). For this purpose, when you visit our website, a cookie is automatically set by the Facebook Pixel, which automatically enables recognition of your browser when you visit other websites by means of a pseudonymous CookieID. Facebook will combine this information with other data from your Facebook account and use it to compile reports on website activity and to provide other services related to website use, in particular personalized and group-based advertising. The information automatically collected by Facebook technologies about your use of our website is generally transmitted to a server of Facebook, Inc., 1601 Willow Road, Menlo Park, California 94025, USA and stored there. There is no adequacy decision of the European Commission for the USA. Insofar as the transfer of data to the USA falls within our responsibility, our cooperation is based on standard data protection clauses of the European Commission. Further information about data processing by Facebook can be found in Facebook's privacy policy https://de-de.facebook.com/policy.php.

FACEBOOK ANALYTICS

As part of Facebook Analytics, statistics on visitor activity on our website are created from the data collected with the Facebook Pixel about your use of our website. Data processing is carried out on the basis of an agreement on commissioned processing by Facebook. Their analysis is used for the optimal presentation and marketing of our website.

FACEBOOK ADS

Through Facebook Ads, we advertise this website on Facebook as well as on other platforms. We determine the parameters of the respective advertising campaign. Facebook is responsible for the exact implementation, in particular the decision on the placement of the ads with individual users. Unless otherwise specified for the individual technologies, the data processing is based on an agreement between joint controllers pursuant to Art. 26 DSGVO. The joint responsibility is limited to the collection of the data and its transmission to Facebook Ireland. The subsequent data processing by Facebook Ireland is not covered by this.

Based on the statistics on visitor activity on our website generated via Facebook Pixel, we operate group-based advertising on Facebook via Facebook Custom Audience by determining the characteristics of the respective target group. Within the scope of the extended data matching that takes place to determine the respective target group (see above), Facebook acts as our processor.

Based on the pseudonymous cookie ID set by the Facebook Pixel and the data collected about your usage behavior on our website, we conduct personalized advertising via Facebook Pixel remarketing.

Via Facebook Pixel Conversions, we measure for web analytics and event tracking your subsequent usage behavior when you have reached our website via an ad from Facebook Ads. The data processing is carried out on the basis of an agreement on commissioned processing by Facebook.

7.4 OTHER PROVIDERS OF WEB ANALYTICS AND ONLINE MARKETING SERVICES

USE OF HOTJAR FOR WEB ANALYSIS

For the purpose of website analysis, technologies provided by Hotjar https://www.hotjar.comLtd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 3155, Malta ("Hotjar") are used to automatically collect and store data (IP address, time of visit, device and browser information, and information about your use of our website), from which usage profiles are created using pseudonyms. Cookies may be used for this purpose. The pseudonymized usage profiles are not merged with personal data about the bearer of the pseudonym without a separate, explicit consent to be given. Hotjar is acting on our behalf.

USE OF PINTEREST TAG FOR WEB ANALYTICS AND ADVERTISING PURPOSES

For web analytics and advertising purposes on Pinterest as well as on third party websites, when you visit our website, Pinterest Europe Ltd https://www.pinterest.de/., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland ("Pinterest") technologies automatically enable interest-based advertising by collecting and processing data (IP address, time of visit, device and browser information, and information about your use of our website based on events specified by us, such as visiting a website or subscribing to a newsletter) and by means of a pseudonymous cookieID and based on the pages you visit. From the collected data, usage profiles are created using pseudonyms. Pinterest will combine this information with other data from your Pinterest account and use it to compile reports on website activity and to provide other services related to website usage. We have no influence on the data processing by Pinterest and only receive statistics generated on the basis of Pinterest Tag. Through this, we measure your subsequent usage behavior for website analysis and event tracking if you have arrived at our website via an advertisement from Pinterest. The information automatically collected by Pinterest is usually transmitted to a server of Pinterest, Inc., 505 Brannan St., San Francisco, CA 94107, USA and stored there. There is no adequacy decision of the European Commission for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission. Data processing is carried out on the basis of an agreement between jointly responsible parties in accordance with Art. 26 DSGVO.

USE OF AB TASTY FOR WEB ANALYSIS

For the purpose of website analysis and the performance of A/B tests, technologies of AB Tasty GmbH https://www.abtasty.com/de/, Richmodstraße 6, 50667 Cologne, Germany ("AB Tasty") are used to collect and store data (IP address, time of visit, device and browser information, and information about your use of our website), from which usage profiles are created using pseudonyms. Cookies may be used for this purpose. The pseudonymized usage profiles are not merged with personal data about the bearer of the pseudonym without a separate, explicit consent to be given. AB Tasty is acting on our behalf.

USE OF OPTIMIZELY FOR WEB ANALYSIS

For the purpose of website analysis and to perform A/B tests, technologies from Optimizely GmbH https://www.optimizely.com/de/, Christophstraße 15-17, 50670 Cologne, Germany ("Optimizely") are used to collect and store data (IP address, time of visit, device and browser information, and information about your use of our website), from which usage profiles are created using pseudonyms. Cookies may be used for this purpose. The pseudonymized usage profiles are not merged with personal data about the bearer of the pseudonym without a separate, explicit consent to be given. The information automatically collected by Optimizely about your use of our website is generally transmitted to a server of Optimizely, Inc. 631 Howard Street, Suite 100 San Francisco, CA 94105, USA and stored there. For the USA, there is no adequacy decision of the European Commission. Our cooperation with them is based on standard data protection clauses of the European Commission. Data processing is carried out on the basis of an agreement between jointly responsible parties in accordance with Art. 26 DSGVO.

USE OF CRITEO FOR ONLINE MARKETING

Through our advertising partner Criteo SA https://www.criteo.com/de/, 32 Rue Blanche, 75009 Paris, France ("Criteo"), we advertise this website in search results as well as on third-party websites. When you visit our website, a retargeting cookie is automatically set by Criteo or its partners, which enables interest-based advertising by means of a pseudonymous CookieID and based on the pages you visit. The data processing takes place on the basis of an agreement between jointly responsible parties pursuant to Art. 26 DSGVO. We determine the parameters of the respective advertising campaign. Criteo is responsible for the exact implementation (e.g. the decision on the placement of the individual ads). The data automatically collected by Criteo (IP address, time of visit, device and browser information, and information about your use of our website) may be merged by Criteo with information from other sources and transmitted to Criteo advertising partners.

USE OF VIMEO VIDEO PLUGIN TO INTEGRATE THIRD-PARTY CONTENT

To integrate third-party content, data (IP address, time of visit, device and browser information) is collected via the video plugin from Vimeo https://vimeo.com/de/aboutLLC, 555 West 18th Street, New York 10011, USA ("Vimeo"), transmitted to Vimeo and subsequently processed by Vimeo. The data processing takes place on the basis of an agreement between jointly responsible parties pursuant to Art. 26 DSGVO. Google Analytics is automatically integrated in the Vimeo video plugin. For the purpose of website analysis, Google Analytics automatically collects and stores data (IP address, time of visit, device and browser information, and information about your use of our website), from which usage profiles are created using pseudonyms. Cookies may be used for this purpose. Google Analytics is a service provided by Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). The information automatically collected by Google about your use of our website is usually transferred to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and stored there. Your IP address is shortened before being stored on Google's servers by activating IP anonymization. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. We have no influence and access to the data processing by Vimeo including the settings and results of Google Analytics. For the USA, there is no adequacy decision of the European Commission. Our cooperation with them is based on standard data protection clauses of the European Commission.

  1. CONTACT OPTIONS AND YOUR RIGHTS

9.1 YOUR RIGHTS

As a data subject, you have the following rights:

  • pursuant to Art. 15 DSGVO, the right to request information about your personal data processed by us to the extent specified therein;
  • pursuant to Art. 16 DSGVO, the right to request without undue delay the correction of inaccurate or completion of your personal data stored by us;
  • pursuant to Art. 17 DSGVO, the right to request the erasure of your personal data stored by us, unless the further processing is
  • to exercise the right to freedom of expression and information;
  • for compliance with a legal obligation;
  • for reasons of public interest; or
  • necessary for the assertion, exercise or defense of legal claims;
  • in accordance with Art. 18 DSGVO, the right to request the restriction of the processing of your personal data, insofar as.
  • the accuracy of the data is disputed by you;
  • the processing is unlawful, but you object to its erasure;
  • we no longer require the data, but you need it to assert, exercise or defend legal claims; or
  • you have objected to the processing in accordance with Art. 21 DSGVO;
  • pursuant to Art. 20 DSGVO, the right to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request that it be transferred to another controller;
  • pursuant to Art. 77 DSGVO, the right to lodge a complaint with a supervisory authority. As a rule, you can contact the supervisory authority of your usual place of residence or workplace or our company headquarters for this purpose.

Right of objection

Insofar as we process personal data as explained above in order to protect our legitimate interests, which prevail in the context of a balancing of interests, you may object to this processing with effect for the future. If the processing is carried out for direct marketing purposes, you can exercise this right at any time as described above. If the processing is carried out for other purposes, you will only have the right to object if there are grounds arising from your particular situation.

After exercising your right to object, we will no longer process your personal data for these purposes unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.

This does not apply if the processing is for direct marketing purposes. Then we will not further process your personal data for this purpose.

9.2 CONTACT OPTIONS

If you have any questions regarding the collection, processing or use of your personal data, for information, correction, restriction or deletion of data as well as revocation of any consent given or objection to a specific use of data, please contact our company data protection officer.

Data Protection Officer: Erdem Güner Lohmühlenstr. 65 12435 Berlin Germany

erdem@applepie.berlin

Privacy policy created with the Trusted Shops https://legal.trustedshops.com/ legal text editor in cooperation with FÖHLISCH Rechtsanwälte https://foehlisch.com.